In 2004, Gordon reached out to a Czech inline skate buyer online, who expressed his desire to sell Chinese inline skates in the Czech Republic. Gordon Ji, the founder of GY brand, was keenly aware that he could take this opportunity to create a brand, so he immediately began to design a logo and named it GY, which is the pinyin initials of Gao Yuan. In the following months, Gordon found a Taiwanese inline skate factory in Humen, Dongguan, made samples and sent them to the Czech Republic, and they were recognized by the customer. Soon the customer ordered 1,200 pairs of GY brand inline skates from GY. This is the origin of the GY brand.