In 2004, Gordon reached out to a Czech inline skate buyer online, who expressed his desire to sell Chinese inline skates in the Czech Republic. Gordon Ji, the founder of GY brand, was keenly aware that he could take this opportunity to create a brand, so he immediately began to design a logo and named it GY, which is the pinyin initials of Gao Yuan. In the following months, Gordon found a Taiwanese inline skate factory in Humen, Dongguan, made samples and sent them to the Czech Republic, and they were recognized by the customer. Soon the customer ordered 1,200 pairs of GY brand inline skates from GY. This is the origin of the GY brand.
Milestones
2009: Origin of GY Hockey
In 2009, a Russian buyer found the trade leads about ice hockey goalie helmets posted by Gordon on the Internet and took the initiative to contact GY. After several rounds of tough negotiations, Gordon finally met with the Russian buyer in Guangzhou and successfully got the first order for 12,000 pieces ice hockey cages. The success of this order opened up the opportunity for GY to enter the ice hockey market. Subsequently, GY developed the first customized ice hockey helmet for this Russian brand and completed an order for 20,000 pieces ice hockey helmets. From this successful cooperation, Gordon was keenly aware of the huge potential of ice hockey product market, and developed the GY-PH9000 series of ice hockey player helmets in the same year. This marked GY's official entry into the ice hockey market.
2010: GY Ice Hockey Visor
After conducting market research on ice hockey products, GY realized that ice hockey visors had great market potential and immediately invested a large amount of money in research and development, launching the first GY-V300 ice hockey visor. This product received positive feedback upon its launch and became our best-selling visor model. Subsequently, GY successively launched GY-V600, GY-V900 and GY-V10000 series of ice hockey visors, forming a complete ice hockey visor product line.
2015: Birth of GY-GH6000
During an in-depth exploration of market demand, Gordon Ji discovered huge business opportunity in ice hockey goalie mask market. A goalie mask that can be used for both ice hockey goalie and floor goalie is developed. In the following year, GY-GH6000 was first unveiled at the Asian Sporting Goods Show and won the favor of a Czech customer, successfully signing an order for 2,000 pieces goalie masks on the spot.
2021: HV2022 Hockey Visor
In order to further consolidate the leading position of GY ice hockey visors, expand the customer base and meet the diversified needs of the market, GY launched hockey visors that meet customers' needs for customized shapes through secondary cutting — HV2022 ice hockey visor series.
2024: 3D Printing Liner
In order to integrate cutting-edge technology and enhance the protective performance of ice hockey helmets, GY decides to develop 3D printed ice hockey helmet liners. Through lattice modeling the lining of ice hockey helmets and ingeniously combining proprietary 3D dot matrix printing technology with revolutionary materials similar to D3O, GY is launching a new ice hockey helmet model with 3D printed liner — GY-PH884D in 2024. GY's unremitting pursuit of research and development continues to set new benchmarks for sports protection. In the future, GY will incorporate more technological elements into its products, continuously promote product research and development and innovation, and strive to become a global leading ice hockey equipment supplier.
